{"id":1162,"date":"2019-10-11T11:28:37","date_gmt":"2019-10-11T11:28:37","guid":{"rendered":"http:\/\/softventure.pt\/?p=1162"},"modified":"2019-10-11T11:28:43","modified_gmt":"2019-10-11T11:28:43","slug":"por-que-todas-as-pme-devem-recorrer-ao-machine-learning","status":"publish","type":"post","link":"https:\/\/softventure.pt\/pt-pt\/2019\/10\/11\/por-que-todas-as-pme-devem-recorrer-ao-machine-learning\/","title":{"rendered":"Por que todas as PME devem recorrer ao machine learning?"},"content":{"rendered":"<p>Pequenas e grandes empresas querem entrar na <a href=\"http:\/\/softventure.pt\/pt-pt\/servicos\/\" target=\"_blank\" rel=\"noopener noreferrer\">onda do <strong>machine learning<\/strong><\/a>. Grandes nomes, como o Google e a Amazon usam e abusam dessa tecnologia. O <strong>machine learning<\/strong> (ML) \u00e9 uma aplica\u00e7\u00e3o de IA que usa modelos estat\u00edsticos e big data para fazer previs\u00f5es sobre tend\u00eancias futuras.<\/p>\n<h2>Pequenas empresas tamb\u00e9m podem usar o machine learning<\/h2>\n<p>Para evitar ser surpreendido pelos concorrentes, as pequenas empresas sabem que precisam de procurar as solu\u00e7\u00f5es tecnol\u00f3gicas mais recentes. Nos \u00faltimos anos, essas empresas implementaram com sucesso produtos SaaS, software baseado na cloud e outras solu\u00e7\u00f5es digitais. O <strong>machine learning<\/strong> \u00e9 apenas o <a href=\"http:\/\/softventure.pt\/pt-pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00f3ximo passo na atualiza\u00e7\u00e3o dos seus neg\u00f3cios<\/a>.<\/p>\n<p>Algumas ind\u00fastrias est\u00e3o maduras e perfeitamente preparadas para novos modelos de <strong>machine learning<\/strong>. Mas, todas as empresas podem integrar o <strong>machine learning<\/strong> de forma corrente.<\/p>\n<h2>Aplica\u00e7\u00f5es de machine learning em PME<\/h2>\n<ul>\n<li>Marketing: a tecnologia de <strong>machine learning<\/strong> ajuda a fornecer informa\u00e7\u00f5es \u200b\u200be a melhorar as decis\u00f5es de marketing. Em 2018, 43% dos profissionais de marketing usaram IA e <strong>machine learning<\/strong> para melhorar modelos preditivos e superar objetivos de fatura\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul>\n<li>Automa\u00e7\u00e3o: Uma das melhores <a href=\"http:\/\/softventure.pt\/pt-pt\/2019\/06\/26\/como-a-sua-empresa-pode-beneficiar-com-o-machine-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">vantagens do <strong>machine learning<\/strong><\/a> \u00e9 automatizar tarefas repetitivas e aumentar a produtividade. Muitas empresas j\u00e1 usam e-mail e automa\u00e7\u00e3o de documentos informados pela IA. Os chatbots s\u00e3o outra excelente aplica\u00e7\u00e3o de solu\u00e7\u00f5es acess\u00edveis de <strong>machine learning<\/strong> que proporcionam um melhor atendimento ao cliente e respostas adaptativas.<\/li>\n<\/ul>\n<ul>\n<li>Seguran\u00e7a: como o <strong>machine learning<\/strong> rastreia padr\u00f5es nos dados, os algoritmos s\u00e3o \u00f3timos para identificar comportamentos suspeitos de contas e detetar fraudes. Essas ferramentas podem ser usadas na monitoriza\u00e7\u00e3o financeira e na seguran\u00e7a da rede.<\/li>\n<\/ul>\n<ul>\n<li>SEO: os algoritmos do Google s\u00e3o amplamente informados pelo <strong>machine learning<\/strong>, portanto, as empresas devem usar o SEO para acompanhar. Ferramentas como Google Analytics e Ahrefs usam tecnologia de IA para melhorar o rastreamento de padr\u00f5es e disponibilizar novos coment\u00e1rios aos clientes.<\/li>\n<\/ul>\n<ul>\n<li>Sugest\u00f5es dos clientes: quase todo a gente interage com o <strong>machine learning<\/strong> diariamente atrav\u00e9s de sugest\u00f5es personalizadas no <a href=\"https:\/\/www.netflix.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Netflix<\/a> ou Spotify. Esses tipos de previs\u00f5es tamb\u00e9m podem ajudar a personalizar as campanhas de an\u00fancios e sugerir pr\u00f3ximas compras para os clientes. Ao identificar padr\u00f5es no comportamento do utilizador, o <strong>machine learning<\/strong> permite determinar quais os an\u00fancios individuais que t\u00eam mais probabilidade de serem relevantes para utilizadores espec\u00edficos.<\/li>\n<\/ul>\n<h3>Para saber mais sobre machine learning, consulte-nos<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Pequenas e grandes empresas querem entrar na onda do machine learning. Grandes nomes, como o Google e a Amazon usam e abusam dessa tecnologia. O machine learning (ML) \u00e9 uma aplica\u00e7\u00e3o de IA que usa modelos estat\u00edsticos e big data para fazer previs\u00f5es sobre tend\u00eancias futuras. Pequenas empresas tamb\u00e9m podem usar o machine learning Para evitar ser surpreendido pelos concorrentes, as pequenas empresas sabem que precisam de procurar as solu\u00e7\u00f5es&hellip;<\/p>\n","protected":false},"author":4,"featured_media":1166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[197,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por que todas as PME devem recorrer ao machine learning? | Softventure<\/title>\n<meta name=\"description\" content=\"Algumas ind\u00fastrias est\u00e3o preparadas para novos modelos de machine learning. 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