{"id":1235,"date":"2019-12-04T13:48:22","date_gmt":"2019-12-04T13:48:22","guid":{"rendered":"https:\/\/softventure.pt\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/"},"modified":"2019-12-04T13:48:24","modified_gmt":"2019-12-04T13:48:24","slug":"why-should-all-smes-resort-to-machine-learning","status":"publish","type":"post","link":"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/","title":{"rendered":"Why should all SMEs resort to machine learning?"},"content":{"rendered":"<p>Small and large companies want to get into the <a href=\"https:\/\/softventure.pt\/en\/services\/\" target=\"_blank\" rel=\"noopener noreferrer\">wave of <strong>machine learning.<\/strong><\/a> Big names like Google and Amazon use and abuse this technology. <strong>Machine learning<\/strong> (ML) is an AI application that uses statistical and big data models to make predictions about future trends.<\/p>\n<h2>Small businesses can also use machine learning<\/h2>\n<p>To avoid being surprised by competitors, small businesses know they need to look for the latest technological solutions. In recent years, these companies have successfully implemented SaaS products, cloud-based software, and other digital solutions. <strong>Machine learning<\/strong> is just the next step in upgrading <a href=\"http:\/\/softventure.pt\/pt-pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">your business.<\/a><\/p>\n<p>Some industries are mature and perfectly prepared for new <strong>machine learning<\/strong>models. But all companies can integrate <strong>machine learning<\/strong> in a current way.<\/p>\n<h2>Machine learning applications in SMEs<\/h2>\n<ul>\n<li>Marketing: machine <strong>learning<\/strong> technology helps provide information and improve marketing decisions. In 2018, 43 of the marketing professionals used AI and <strong>machine learning<\/strong> to improve predictive models and overcome billing goals.<\/li>\n<\/ul>\n<ul>\n<li>Automation: One of the best <a href=\"https:\/\/softventure.pt\/en\/2019\/12\/05\/how-can-your-business-benefit-from-machine-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">advantages of <strong>machine learning<\/strong> <\/a> is automating repetitive tasks and increasing productivity. Many companies already use email and document automation informed by AI. Chatbots are another excellent application of affordable <strong>machine learning<\/strong> solutions that provide better customer service and adaptive responses.<\/li>\n<\/ul>\n<ul>\n<li>Security: Because <strong>machine learning<\/strong> tracks patterns in data, algorithms are great for identifying suspicious account behavior and detecting fraud. These tools can be used in financial monitoring and network security.<\/li>\n<\/ul>\n<ul>\n<li>SEO: Google algorithms are widely informed by <strong>machine learning,<\/strong>so companies should use SEO to keep up. Tools such as Analytics and Ahrefs use AI technology to improve pattern tracking and make new feedback available to customers.<\/li>\n<\/ul>\n<ul>\n<li>Customer suggestions: Almost everyone interacts with <strong>machine learning<\/strong> daily through personalized suggestions on <a href=\"https:\/\/www.netflix.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Netflix<\/a> or Spotify. These types of predictions can also help personalize ad campaigns and suggest upcoming purchases for customers. When identifying patterns in user behavior, <strong>machine learning<\/strong> lets you determine which individual ads are most likely to be relevant to specific users.<\/li>\n<\/ul>\n<h3>To learn more about machine learning, please contact us<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Small and large companies want to get into the wave of machine learning. Big names like Google and Amazon use and abuse this technology. Machine learning (ML) is an AI application that uses statistical and big data models to make predictions about future trends. Small businesses can also use machine learning To avoid being surprised by competitors, small businesses know they need to look for the latest technological solutions. In&hellip;<\/p>\n","protected":false},"author":4,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[162],"tags":[218,221],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why should all SMEs resort to machine learning? | Softventure<\/title>\n<meta name=\"description\" content=\"Some industries are prepared for new machine learning models. But all companies can integrate machine learning in a current way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why should all SMEs resort to machine learning? | Softventure\" \/>\n<meta property=\"og:description\" content=\"Some industries are prepared for new machine learning models. But all companies can integrate machine learning in a current way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/\" \/>\n<meta property=\"og:site_name\" content=\"Softventure\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/softventuresa\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-04T13:48:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-04T13:48:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/softventure.pt\/wordpress\/wp-content\/uploads\/2019\/10\/machine-learning-4129175_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Artur Roussado\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Artur Roussado\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/\"},\"author\":{\"name\":\"Artur Roussado\",\"@id\":\"https:\/\/softventure.pt\/es\/#\/schema\/person\/db9b7e5440e5ae24dc2e03b0b83710bb\"},\"headline\":\"Why should all SMEs resort to machine learning?\",\"datePublished\":\"2019-12-04T13:48:22+00:00\",\"dateModified\":\"2019-12-04T13:48:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/\"},\"wordCount\":336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/softventure.pt\/es\/#organization\"},\"keywords\":[\"consultant aTI\",\"machine learning\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/\",\"url\":\"https:\/\/softventure.pt\/en\/2019\/12\/04\/why-should-all-smes-resort-to-machine-learning\/\",\"name\":\"Why should all SMEs resort to machine learning? | Softventure\",\"isPartOf\":{\"@id\":\"https:\/\/softventure.pt\/es\/#website\"},\"datePublished\":\"2019-12-04T13:48:22+00:00\",\"dateModified\":\"2019-12-04T13:48:24+00:00\",\"description\":\"Some industries are prepared for new machine learning models. 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